"Depending on the idea, I sometimes base my font designs on a grid that I create for that specific purpose. On Delay I played around with a 3 x 7 grid using only squares and triangles with a rounded base. Due to the combination of these forms, the font gets a serif feel without having any serifs. Delay was a lot of fun to create because of all the possible variations. I could have easily designed an alternative character set but decided to add italics instead."